
January 13, 2012
Pay No Attention to The Man Behind the Curtain
The Gritty PR Underbelly of CES
In this week’s Fish Fry (brought to you by Altera), I investigate some of the not so fabulous behind-the-scenes action that happens in the ramp up for the Consumer Electronics Show. I check out a curious press release retraction, why headphone maker Klipsch is gunning for counterfeiters in China, and how HzO will save the world’s electronics...one nano-scale skin at a time.
I have a MAX V CPLD Development Kit to send your way this week courtesy of Altera, but you’ll have to tune in to find out how to win.
Channels
Consumer Electronics. Embedded. FPGA. Mobile.
Fish Fry Executive Interviews
John Bruggeman, Former CMO - Cadence Design Systems
Darrin Billerbeck, CEO - Lattice Semiconductor
Lauro Rizzatti, Vice President of Marketing, EVE
Bill Neifert, CTO - Carbon Design Systems
Sean Dart, CEO - Forte Design Systems
Kapil Shankar, CEO - SiliconBlue
Paul Kocher, President - Cryptography Research Inc.
Fish Fry Links - January 13, 2012
Demonstration of HzO WaterBlock technology
More Information about Klipsch headphones
Klipsch Group, Inc. Pursues Legal Action Against 23 Alleged Headphone Counterfeiters
More information about Altera's MAX V CPLD Development Kit
Comments:
Posted on January 13, 2012 at 5:52 PM
There are conference ramp-ups and then there is the CES ramp-up...in this week's Fish Fry, I check out some of the not so fabulous gritty bits from the CES marketing machine...and I give away a MAX V CPLD Development Kit courtesy of Altera and you can win if you tell me what architecture is Max V based on?Posted on January 13, 2012 at 6:38 PM
So altera'a humkkhnkhn... "Speak loudly"So ALTERA'S MAX V CPLD is based on LUT Architecture called Look Up Table based LAB (Logic Array Block).
Are you coming to RTECC-MEDS Confs at Santa Clara, CA.
Thank you
Parag Dave
Posted on January 13, 2012 at 7:16 PM
The *real* secret of Alera's MAX V CPLD is that it's based on a low-cost, low-power, non-volatile architecture!How long have CPLDs been storing configuration information in FLASH and running from an SRAM copy? I've been out of the loop for too long...
Posted on January 13, 2012 at 7:35 PM
The secret sauce in the Altera MAX V CPLD is the non-volatile architechture.Posted on January 13, 2012 at 9:09 PM
The secret is that the Max V CPLD thinks its an FPGA, with high-speed global interconnects, PLLs, onchip memory and oscillator blocks.These features are commonly found on more costly FPGA devices, but the space saving architecture employed in the MAX V family has allowed Altera to include these features in a CPLD family.
Max V CPLDs also offer up to 50% lower total power than other CPLD solutions and can often run off a single voltage supply.
Posted on January 14, 2012 at 9:58 AM
Price. Programmable logic isn't just for prototyping and small series. It can be used for final mass-production products.Compare it with MCU. There is no 300MHz MCU for that money. Speed.
Example: boot your design fast from flash/ROM with CPLD, but who gonna boot CPLD? Yeah, flash on chip. Even there is some for me.
But real secret of MAX CPLD and why it should be best friend of every hardware engineer is performance predictability and simplified design. All that MultiTrack interconnect, LABs, LUTs, local interconnect, carry chains are made for simple routing and fast compilation, just to make easier life for us designers. Those who ever work with FPGAs knows horror of "It failed timing constrain". Software cannot be smarter when hardware is dumb.
Posted on January 18, 2012 at 7:37 AM
MAX V devices contain a two-dimensional row- and column-based architecture toimplement custom logic. Row and column interconnects provide signal interconnects
between the logic array blocks (LABs)
Posted on January 18, 2012 at 9:52 AM
It has a non-volatile architecture and a two-dimensional row, column-based architecture connecting Logic Array Blocks (LABs).Posted on January 18, 2012 at 2:54 PM
The Altera MAX V architecture is loaded with "Awesome (tm)". By building the CPLD with "Awesome (tm)", Altera has been able to produce a device with unparalleled coolness. Even their FPGAs are envious. Well, only the older FPGAs, because the Cyclone V, Arria V, Stratix V devices are also filled with "Awesome (tm)".Oh, wait...this post isn't sponsored...
The Altera site says:
The groundbreaking MAX V CPLD architecture (Figure 1) includes an array of logic elements (LEs grouped in logic array blocks (LABs)), memory resources (non-volatile flash and LE RAM), digital PLLs, global signals (clocks or control signals), and a generous amount of user I/Os. The MultiTrack interconnect is designed to maximize performance and minimize power by using the most efficient, direct connection from input to logic to output. Find more details about the MAX V architecture in the MAX V Device Family Data Sheet (PDF).
Kevin M.